Web, shop and e-commerce

The website as the foundation

Before anyone buys from you, they land on your website. It decides whether visitors stay, whether they understand your offer and whether they even find their way to the checkout. That is why we treat the website not as an accessory to the shop, but as the foundation the sale stands on: fast to load, clearly built and findable in search engines. How a company site actually brings enquiries we have written up in a separate article.

Choosing the right shop system

There is no single best shop system, only the right one for your product range and your processes. A shop with twenty products has different requirements than one with several thousand items, variants and B2B prices. We look at what you sell, how you deliver and which systems are already in place, and then choose the software that fits, instead of forcing you into a standard corset. What really matters when choosing in 2026 is covered in our guide to choosing a shop system. The concrete build is under shop systems & e-commerce.

E-commerce that works all the way to delivery

A sale is only complete once the goods are with the customer and the money is in the account. Between the click on "buy" and the delivery sit inventory, payment and shipping, and that is where most of the friction appears. We connect stock, payment methods and shipping providers so that an order runs through with as little manual work as possible. Anyone based in the Tegernsee valley can also use a special option: customers order online and pick up their goods directly at our place in the valley.

Turning visitors into enquiries

Traffic alone pays no bills. A good company website is built so that visitors become contacts: with clear messages, visible next steps and forms people actually fill in. We measure which pages and paths lead to enquiries and improve them step by step, instead of going live once and then hoping. The eight building blocks behind this are described in the article a website that generates leads.

Why tolinax for web, shop and e-commerce?

Our roots reach back to 2004, and tolinax UG has existed since 2021. In that time we have built and run websites, portals and shops, and developed our strongest reference ourselves: aYOUne, our own business platform, is a Progressive Web App with its own shop, inventory and payment system. Anyone who wants to know whether we can build complex sales systems finds the full proof in aYOUne. We work from Oberhof and from the Think Tank in the Tegernsee valley, with short paths to the people who actually build.

Read on in the tolinax blog

Want to go deeper? Two articles expand on the topics of this page:

• Choosing an E-Commerce Platform: What Actually Matters in 2026
• A Website That Generates Leads: 8 Building Blocks of a High-Converting Company Site

Frequently asked questions about web, shop and e-commerce

What does an online shop cost at tolinax?

Fixed price lists rarely fit individual projects, because scope, product range and integrations differ too much. That is why you get an offer instead of a price list, tailored to your project. The quickest way to a solid estimate is a first conversation.

Which shop system is right for me?

That depends on your product range, your processes and the systems you already use. We advise vendor-neutrally and recommend the system that fits you, rather than selling one particular product.

Can I sell online and still offer local pickup?

Yes. Pickup can be set up as an option in the checkout. For customers in the Tegernsee valley we offer pickup of ordered components directly at our place.

Does tolinax also connect inventory, payment and shipping?

Yes. These very integrations decide whether a shop works in daily use. We connect stock, payment methods and shipping providers so that orders run through with as little manual work as possible.

How long does a web or shop project take?

That can only be answered seriously after the first conversation, because it depends on the scope. We work in comprehensible steps and show interim results, instead of promising one single large delivery date.