The team behind tolinax

The colleagues who carry aYOUne, KlarActa and our consulting and development work every day. From the Tegernsee valley, for small and mid-sized businesses.

Our Team

At tolinax every department has a lead, clear responsibilities and named contacts. Everyone listed here works on our products or directly in your projects and can be reached through the role shown. Everyone introduces themselves in their own words: what they do, how they work and what keeps them going.

Geschäftsführung, Strategie & Finanzierung

Maximilian Hanrieder

Founder · CEO/CTO

Founder of tolinax, responsible for product and architecture.

I founded tolinax and run the company as managing director, CEO and CTO in one person. Product, architecture and strategy sit with me, for aYOUne, the Business-as-a-Service platform with 28 business areas, and for the legal-tech product line KlarActa. I have been building software and hardware for small and mid-sized companies for more than twenty years, with the expectation that digitalization has to hold up in daily work. Looking good in a demo is not enough for me. From the Tegernsee valley I am building the team that works on these products, and I stay closer to the technical side than is usual for a managing director.

„Progress that lasts."

Systemarchitektur
Eigene Hardware
Bergwelt am Tegernsee
Marktforschung
Gründerkultur

Clara Vogt

Executive Assistant · Reporting & Advisory Board

Numbers for management, with a source and a date.

I put together what management needs in order to decide: the monthly report, the KPI cockpit and the papers for the advisory board and shareholders. Platform, sales and accounting all produce different numbers, and my job is to turn them into one picture that fits on a page. Every number gets a source and a date. If a metric measures something other than its name promises, I say so, even when that makes the slide less pretty. I prepare meetings so they end with a decision rather than a list of open questions. Anyone short on time should still be able to follow my papers.

„A number without a source is an opinion."

Kalligrafie
Klaviermusik am späten Abend
Aufgeräumte Tabellen
Frühe Morgenstunden
Protokolle, die man in fünf Minuten liest

Jonas Reiter

Strategy & Funding

I build the funding before we need it.

I look after strategy and funding at tolinax UG. I keep the business plan current, work through scenarios and hold the funding stack of regional, federal and equity money in order, from the logic of an application to the proof of use. For talks with banks, funding agencies and investors I prepare material that tells a story and still survives being recalculated. I think in runway rather than wishful figures, and I write every assumption as its own sentence so it can be argued with separately. I would rather put three variants side by side than defend one. When a path will not carry, I say so early.

„You negotiate best about money when you happen not to need any."

Schach im Verein
Wirtschaftsgeschichte
Langstreckenlauf
Alte Atlanten und Karten
Zinsrechnen im Kopf

Plattform-Entwicklung aYOUne

Elias Brandner

Head of Platform Engineering

I lead platform engineering and decide what the foundation looks like.

I lead engineering on the aYOUne platform. I hand out the work in the team, decide architecture questions and look at results before they go into production. My focus is the foundation: the shared packages, the cascades that any change to them sets off, and the question of who has to follow afterwards. I cut large pieces of work down until every part can be signed off on its own, and I write down the standard for that in advance. An assurance is not evidence to me, my own included. Before anything starts I ask who maintains it after delivery. A review is where an idea becomes something you can maintain.

„Done is what someone else can build on without asking."

Holzwerkstatt und Möbelbau
Schwarz-Weiß-Fotografie
Kochen für viele Leute
Architekturskizzen
Werkzeug ordentlich aufräumen

Nora Steinbach

Software Architect

I draw the lines the platform grows along.

I own the blueprint of the aYOUne platform. I cut the domains, decide which field belongs in the shared contract and which one stays inside a single module, and I keep the separation between tenants clean. Versioning is not a side topic for me: I set when a package moves on by itself and when a change pulls a whole chain with it. For every decision I write down the reasoning and the option I rejected, so that a year later I still understand it. Where a shortcut will get expensive, I say so beforehand. That does not always make me popular in meetings.

„A good boundary saves more work than any shortcut ever earns."

Töpfern an der Drehscheibe
Tragwerke und Brückenbau
Alpenblumen bestimmen
Englische Kreuzworträtsel
Alte Konstruktionszeichnungen

Felix Auer

Backend Engineer

I build the paths the data runs on.

I build the server side of the aYOUne platform: interfaces, background workers and the permissions that make sure everyone only sees what is theirs. Before I add a new endpoint I look for the central service that may already do the job. I keep my hands off the generated scaffolding and put my own logic next to it. A runtime error is a task with a cause for me, not noise in the log. And before I call a response time good, I measure it. I name variables so that I can save myself the comment.

„The fastest code is the code I did not write."

Bouldern in der Halle
Mechanische Tastaturen
Kaffee mit dem Handfilter
Rollenspiele am Küchentisch
Rätselaufgaben in fremden Sprachen

Mira Lechner

Fullstack Engineer

I build the screens people actually work on.

I work at both ends: I build screens for the aYOUne platform and make sure the data behind them arrives in the right shape. My focus is on views described on the server, so tables, forms and detail pages that come out of a configuration instead of hand-written one-off pages. Reference fields I always wire up as a real picker with values, never as a free text box. I care about keyboard use, about loading states and about an empty table saying why it is empty. Usually I write the empty state first. Before I call a view finished, I look at it on a narrow screen.

„If the interface needs explaining, it is not finished yet."

Aquarellmalerei
Swing tanzen
Bedienbarkeit im Alltag testen
Zukunftsromane als Hörbuch
Farbenlehre

Tarek Yilmaz

Mobile & Kiosk Engineer

I make sure things keep working when the network drops.

I build the interfaces that do not sit on a desk: the mobile application, scanners and tills in the warehouse and in retail, access and operating terminals, and the wallboards in the workshop and the office. I design for short interactions, large buttons and bad lighting. A device that carries on without a connection and syncs cleanly afterwards is worth more to me than one that freezes in a dead spot. Before I sign anything off, I hold it in my own hands. A screenshot from a development machine does not count as evidence with me. When in doubt I pull the plug and watch what happens.

„A device on the wall keeps standing there even when nobody is watching."

Straßenfotografie
Hefeteig und Backwerk
Basketball am Wochenende
Alte Taschencomputer sammeln
Sprachen vergleichen

Sina Holzner

Web Platform & Websites

A page is only finished for me once it loads fast on an old phone.

I look after the web side of the platform: the content system, the delivered websites and everything that happens in between when a page goes live. I set up custom domains with their certificates, check redirects by hand and treat loading time as something a visitor experiences rather than a number in a report. I build blocks, images and fonts so an editorial team can work with them without asking me. With every new block I ask myself who will maintain it a year from now. I measure on a deliberately slow old phone, never on my own machine.

„If it is fast on my machine, I have not measured anything yet."

Hochbeet und Gemüsegarten
Typografie
Radtouren auf Schotter
Wortgeschichten
Alte Straßenschilder

David Nguyen

AI Engineer

Answers that bring their source along.

I build the AI side of aYOUne: the knowledge copilot that grounds its answers in each tenant's own sources, the way the agents work together, and the media factory that turns text into video, audio and slides. I pick models by measurement rather than reputation, and I keep several providers open so no path becomes a dead end. I write my numbers down before I form an opinion about them. An answer without a source does not pass with me, my own included. When a model starts guessing I would rather add a guard than make the output look nicer.

„For every answer I want to see the passage it came from."

Go spielen
Kochen mit frischen Kräutern
Papierflieger und Aerodynamik
Musik am Rechner produzieren
Sprachrätsel

Lea Kirchner

Automation Engineer

I take manual steps out of the processes.

I build the automation side of the platform: flows that start by themselves when something happens, connections to outside systems through event calls, and small functions that run sandboxed and still get work done. The happy path interests me little, the second attempt a lot. What happens when a call arrives twice, a recipient stays silent, or a chain breaks halfway? Every automation of mine gets a way back, a switch to turn it off and a place where a person can see that something is stuck. Schedules go in the one place meant for them, otherwise nobody finds them again later.

„It is only automated once the second attempt is right too."

Imkerei
Orientierungslauf
Puzzles mit zweitausend Teilen
Kaffeemaschinen reparieren
Wetterstationen selbst bauen

Ben Oswald

Data Engineer

Many records, one number that holds.

I own the data side of the platform. I build the aggregation paths that tables and metrics draw their values from, add indexes so queries hold up under load, and look after the stock of market and usage data. I do not speculate about a slow query, I read the execution plan. After every new index I check whether the query really picks it up. For any number I want to know which population it counts against, and every zero gets a control that has to hit. Data quality is a rule at the door for me. Whatever comes in messy will not be put right later.

„Delivering wrong data quickly does not make it right."

Sternbeobachtung mit dem Teleskop
Sauerteig über Nacht
Schallplatten sortieren
Kanufahren auf ruhigem Wasser
Statistik-Kuriositäten

DevOps & Betrieb

Paul Widmann

Head of Operations & DevOps

I keep operations calm, even when it gets loud.

I head operations and DevOps for the aYOUne platform. I steer the team, split the work between running the platform and project work, and look at results before they reach production. During an incident I take the lead: get the picture, contain the impact, decide whether we roll back or push through. The cause comes afterwards. I place release windows so they miss public holidays and month-end closing, and I would rather measure capacity in advance than during an alert. After an incident I want the lesson in writing, not the people to blame. The bigger the incident, the quieter I get.

„Stop the impact first, look for the cause second."

Alte Radiotechnik
Grillen im Winter
Wetterbeobachtung
Laufen bei Regen
Landkarten von Stromnetzen

Anna Fischbacher

DevOps Engineer

I take services from build to production.

I put the services of the aYOUne platform into production: build chains, rollout into the cluster, the configuration of each service, and the probes that show whether something is really ready. After every rollout I look at the running pod myself, because a green pipeline only tells me that a build happened. When a service restarts I want the reason, not the count. I would rather ask one question too many than pull a rollout back, and I will not sign off on one whose way back nobody has tried. I keep an eye on what all of it costs: forgotten leftovers, and limits set far too generously.

„A green pipeline says a build happened, not that it runs."

Klettersteige im Karwendel
Nähmaschine und Schnittmuster
Zahlenrätsel auf Zeit
Selbstgemachte Limonaden
Werkzeugkoffer sortieren

Luis Hartl

Release Manager

I put versions into the right order.

I am responsible for releases on the aYOUne platform. I plan the order in which the foundation cascades run and keep track of which service is currently on which version. Release notes I write so that someone who did not build the change can still follow them. I know the chain from a published package to a running pod well enough to know where it likes to stall. Before I release, I write down the way back. Afterwards I measure instead of trusting the success message. I would rather find half-applied versions myself than have operations find them on a Saturday night.

„I don't release anything if I don't know the way back."

Fahrpläne und Modelleisenbahn
Freiwasserschwimmen
Checklisten aller Art
Stummfilme
Alte Kalender

Qualität & Sicherheit

Hanna Ecker

QA Engineer

I would rather find the flaw before the customer does.

I run quality assurance for aYOUne and KlarActa. I plan test runs, sign off releases and write down what was actually measured instead of what someone claims. Every interface needs a screenshot I have seen myself, every fix needs a counter-check that was red beforehand. I follow regressions down to the cause and describe them so the next run finds them on its own. Green without evidence stays on my list as open. I test apart from the teams that built the thing, on purpose, and I would rather make a contradiction visible early than comfortably late. My reports start with what did not work.

„Green without evidence is just a cheerful guess."

Fehlerbilder sammeln und ordnen
Checklisten, die wirklich greifen
Bedienung nur mit der Tastatur
Brettspiele mit strengen Regeln
Wanderungen rund um den Tegernsee

Samuel Berger

Security Engineer

I start from the abuse case, not from the happy path.

I look after security for the aYOUne platform and for KlarActa. I review rights and roles, the separation between tenants, how credentials are handled and how our interfaces are hardened. My work starts with the question of what someone with bad intentions would try, and it is only done once I can show that this particular thing does not work. I rate findings by impact and not by how inconvenient the fix would be. In audits I write measures down so that somebody else can test them later. A finding counts as closed for me only after I have checked it again myself.

„And what if the caller is lying?"

Bedrohungsmodelle
Verschlüsselung und Schlüsselverwaltung
Schlossknacken als Denksport
Klettersteige in den Tegernseer Bergen
Alte Kriminalliteratur

KlarActa

Judith Wallner

Head of Product KlarActa

KlarActa: clear on the substance, careful in tone.

I lead the KlarActa product line. I decide which capabilities get built in which order, and I measure them by whether they genuinely take weight off parents in a hard situation. I steer the team, split the work between editorial and customer care, and look at results before they reach customers. What matters to me is that the presentation stays neutral, that reports hold up in court, and that we are frugal with very personal data. New text in the product I read out loud and cut anything that sounds like a judgement. Where ambition and feasibility pull apart, I say so plainly instead of smoothing it over.

„If a sentence in a report passes judgement, it has to go."

Schwierige Sachverhalte verständlich aufschreiben
Datensparsamkeit als Produktentscheidung
Mediation und Gesprächsführung
Chorgesang
Frühe Runden am Tegernsee vor dem ersten Termin

Moritz Lang

Family Law Editorial & Compliance

I make sure the legal substance stays sound.

I look after the family-law editorial side of KlarActa and the compliance questions that come with it. I maintain the knowledge base the product draws on, check wording for precision and keep the line between information and legal advice clean. I say which terms hold up in a report and which are open to attack, and I work on the templates for court documents. On retention, consent and disclosure I stay close to product leadership. Every professional statement in the product has to trace back to a source I can name. New wording I first read against the least friendly reading I can think of.

„A vague term costs more in court than a missing chart."

Rechtssprache verständlich machen
Fachliteratur zu Elternkonflikten
Quellenarbeit und Belegketten
Schach
Bergwandern mit Kartenmaterial statt Bildschirm

Emilia Roth

Customer Care KlarActa

I stay alongside people through an unsettled time.

I look after the customers of KlarActa. I take them through the first steps, help with importing messages and documents, and explain calmly what the tool does and what it does not. First I listen and say back what I understood. Then I give small steps, and at the end there is one next thing to do, because the people who write to me are carrying enough as it is. I leave out technical words when a plain one says the same. Where my limits are I say so kindly and clearly, rather than making up an answer that helps nobody. Whatever gets asked often, I write up as a help article.

„The next step first, everything else can wait."

Verständliche Hilfetexte
Gesprächsführung in belastenden Lagen
Aquarellmalerei
Kräutergarten
Lange Spaziergänge am Wasser

Beratung & Projekte

Katharina Moser

Head of Consulting & Projects

I get projects to the date and to a result.

I head consulting and projects at tolinax. I steer the team across consulting, research, design and commerce, hand out the work and look at results before they reach the customer. I cut engagements into stages with visible value, estimate effort in a way people can follow, and say early when a wish breaks the frame. In workshops I get the people to the table who will have to live with the result, not only the ones who ordered it. Whether a project is finished is decided by the everyday work afterwards. I write decisions down on the spot, otherwise they do not count with me.

„A meeting without a decision is expensive coffee."

Werkstattformate und Moderation
Aufwandsschätzung ohne Wunschdenken
Handwerksbetriebe und ihre Abläufe
Langlauf im Winter
Kochen für viele Leute

Simon Gruber

Digitalization & AI Consultant

I tidy up the tool zoo before I start talking about artificial intelligence.

I advise companies on digitalization and on where artificial intelligence is worth using. Before I recommend anything I record how the work actually runs and measure where time is lost. After that I show which steps can be merged, automated or dropped entirely. Often one continuous path ends up replacing a pile of tools that grew over the years. If artificial intelligence adds nothing at a given step, I say so, and I weigh benefit against effort without sugar-coating. Where a funding programme fits the project, I prepare the paperwork. Building a project around a programme is something I do not do.

„Automate a bad process and all you get is the nonsense faster."

Prozessaufnahme im echten Betrieb
Wirtschaftlichkeitsrechnungen ohne Schönfärberei
Fördermittel für Mittelstand und Handwerk
Rennradfahren über die Pässe
Alte Werkstattmaschinen

Valentina Kraus

UX Researcher

I ask people instead of guessing about them.

I look at how people really work with our interfaces and in customer projects. I run interviews, sit next to people while they do the actual work, and test drafts before serious money goes into building anything. Out of that I build overviews showing where people stall and why. I check my own assumptions against what I observed, even when I do not like the answer. In interviews I ask open questions and then sit through the silence, because that is often where the interesting part comes. For very early ideas I use synthetic samples, but I label them as such and replace them as soon as I can.

„If five people stall at the same spot, it is not about the five people."

Beobachtung statt Umfrage
Verständliche Fachsprache in Oberflächen
Barrierefreie Bedienung
Italienische Kochbücher im Original
Fotografie bei schlechtem Wetter

Leon Sailer

UI & Brand Designer

One kit of parts instead of a hundred one-offs.

I design the interfaces and the visual identity of tolinax and its products. I look after the design system every application draws from, take care of icons and brand marks, and make sure the branding cascade carries through to partners who have their own appearance. For screens that work on a wall or at a counter I design for reading at a distance instead of looking pretty up close. I justify a colour by contrast and not by preference. I build a one-off only when I can show why the kit falls short, and then I would rather extend the kit.

„When an exception shows up three times, it stops being an exception."

Gestaltungssysteme und Bausteine
Schriftwahl und Lesbarkeit auf Distanz
Siebdruck und Papier
Skateboardgrafiken der frühen Jahre
Bergpanoramen als Farbvorlage

Julia Pfeiffer

E-Commerce & Shop Specialist

Good product data sells more than any discount.

I build and run the online shops of our customers. I set up assortments, organise product data so it carries in the shop, on marketplaces and in ads, and I clear out article catalogues that have grown wild. Checkout I treat as a craft of its own: payment methods, shipping rules and drop-off points get tested with real orders, not with assumptions. With marketplaces I mostly watch that stock levels and prices do not drift apart. After launch the numbers interest me more than the go-live day did. And yes, my most frequent piece of advice is to delete a third of the product attributes.

„I do not trust a shop until I have ordered from it myself."

Saubere Produktdaten und Merkmale
Bestellabschluss ohne Stolpersteine
Verpackung und Versand
Regionale Manufakturen
Flohmärkte am Wochenende

Hardware & IoT / Produktion

Georg Huber

IoT Product Engineer

A device you mount and then leave alone.

I own the tolinax device line: wall displays, control panels, terminals, point-of-sale stations, access stations and advertising displays. I lead the small hardware and production team, hand out the work and look at the results before a device ships. That covers the device image with its operating profiles, remote updates while everything keeps running, monitoring, and the wiring of scanners, card readers and receipt printers. My yardstick is an ordinary day in a warehouse or at a workbench. After a power cut a device has to come back on its own, otherwise I do not consider it finished. New things I try on real hardware, never only on a screen.

„A device someone has to restart is not finished yet."

Gehäuse und Halterungen, die etwas aushalten
Fernwartung ohne Vor-Ort-Termin
Werkstattarbeit mit Holz und Metall
Amateurfunk
Wetterbeobachtung im Tegernseer Tal

Theresa Bichler

Production & Supply Chain Planning

I know what is on the shelf and what is still missing.

I plan production and the supply chain for our device line. I maintain the bills of materials, schedule the small runs here in the Tegernsee valley and keep material, assembly and shipping in step. I rate suppliers by whether they hit their dates and by quality; brochures do not interest me much. For critical parts I carry a second source and I watch lead times before they turn into a problem. I keep stock lean, with a buffer exactly where one missing small part would stall a whole run. I calculate dates backwards from the delivery day. For every run I record what was actually built in.

„A production run usually stalls over a part that costs two euros."

Stücklisten, die wirklich stimmen
Kurze Wege zu regionalen Zulieferern
Verpackung, die den Transport übersteht
Imkerei
Skitouren früh am Morgen

Marketing & Kommunikation

Lena Auer

Head of Marketing & Communications

I lead marketing and keep each brand sounding the way it really is.

I head marketing and communications at tolinax UG. I steer the team, hand out work through the editorial plan and look at everything that goes out before it appears. Three brands sit on my desk: aYOUne as the platform, KlarActa as the legal-tech product and the tolinax services, each with its own audience and its own pace. I plan campaigns around what we can really deliver. Where a claim cannot be backed up, I would rather cut it than soften it. Everything for our own websites is built in our own CMS, so we use the tool we sell.

„If you have nothing to back it up, you have nothing to claim."

Bergwanderungen rund um den Tegernsee
Plakatgestaltung aus den Sechzigern
Langstreckenlauf am frühen Morgen
Marktstände und regionale Erzeuger
Vorträge über Sprache und Verständlichkeit

Marlene Koch

Marketing Strategist

I sort out the market before anyone books an ad.

I own the positioning of the tolinax brands. I describe who aYOUne, KlarActa and the tolinax services are built for, what those people base a buying decision on, and what they work with today. Out of that come audience profiles, value propositions and the order in which we enter a market. I look at competitors soberly: what they can actually do, not what their brochure claims. For every claim that we are different I want proof a customer can check. When a message sounds good but misses how the audience really buys, I say so early and put a better one on the table.

„Positioning that offends nobody helps nobody either."

Wirtschaftsgeschichte kleiner Familienbetriebe
Schach im Verein
Architektur der Nachkriegsmoderne
Jazzkonzerte in kleinen Sälen
Alte Landkarten sammeln

Tobias Ehrlich

Editorial Lead

I own what we publish and what we leave unpublished.

I run the editorial desk at tolinax UG. Blog, knowledge hub and think tank all come across my desk: I develop topics, put them in an order that makes sense to readers, and edit before anything goes out. I came from trade journalism and I have kept the craft. A claim needs a source, an example needs a real case. If somebody puts a text down after the first paragraph, they have just told me I missed the subject. Depth comes before search engine cosmetics for me, though I still enjoy talking it through with our SEO colleague, since we want the same thing.

„A text that teaches nobody anything has no reason to exist."

Zeitungsarchive und alte Jahrgänge
Bergsteigerliteratur
Schreibmaschinen restaurieren
Sonntägliches Brotbacken
Diskussionen über Interpunktion

Sophie Maier

Copywriter

I write the way you would actually talk to a customer.

I write the words the tolinax brands use to speak to the outside: website, landing pages, ads, product pages. On ayoune.com I use the informal voice, because the people there want to talk to their tool directly. For KlarActa the tone gets quieter and more careful, because people read it in a difficult situation. I start with the question of what someone should do after reading, and I write the headline last. Then I cut. I can write marketing fluff, I just choose not to. A page that says plainly what the product does convinces more than one that praises itself. I read every draft out loud and rebuild whatever trips me up.

„If I cannot say it in one sentence, I have not understood it yet."

Improvisationstheater
Postkarten mit Handschrift
Radtouren ohne Ziel
Podcasts über Sprache
Antiquariate

Jakob Lindner

SEO Specialist

I make sure what we have to say actually gets found.

I make sure the pages of the tolinax brands turn up in search engines and in AI answers. I work at both ends: the technical side, meaning load times, indexing and structured data, and the content side, where I take real search queries and work out what question a page has to answer at all. Pages we need in quantity I build from templates and data instead of one at a time. A good ranking on its own is not something I report as a win. I want to know whether the visit turned into an enquiry. If a measure only flatters the numbers, I say so, even when nobody wants to hear it.

„Rank one for a question nobody asks is no win at all."

Bouldern in der Halle
Retro-Videospiele und ihre Speicherstände
Tabellenkalkulationen mit zu vielen Reitern
Bier selbst brauen
Wanderwege kartieren

Nadine Frey

SEA & Paid Ads Manager

I don't spend budget I can't trace back.

I run paid advertising for the tolinax brands: search ads, paid social and the steering in between. I start small, measure early and move budget to where clicks turn into enquiries. I build campaigns so that every euro can be traced to an audience and an ad, otherwise nobody can say afterwards what worked. I keep testing hooks, images and landing pages against each other. I end a test when it has an answer, not when it gives me the result I was hoping for. When money is tight I would rather say where there is nothing to gain than spread it around politely.

„A click is not a customer yet."

Rennradfahren an Alpenpässen
Poker und Wahrscheinlichkeiten
Zeitgenössische Fotografie
Gärtnern auf dem Balkon
Auktionshäuser beobachten

Amir Haddad

Social Media Manager

Short videos of what we are actually building.

I run the channels: Instagram, TikTok, LinkedIn, and whatever comes next. My job is to tell a platform story so that you get it in thirty seconds: a device going live, or a feature that saves someone an hour of work. I would rather film real hardware than a screen recording. I answer comments myself, including the rude ones, because otherwise I never find out what people actually want to know. Those questions turn into the next posts. And I say up front whether a video is meant to bring reach or clicks, because getting both at once rarely works.

„If it is not clear in the first three seconds, it is not clear."

Streetfood-Küche und Gewürzmischungen
Basketball in der Halle
Sneaker und ihre Geschichten
Handyfotografie bei schlechtem Licht
Arabische Popmusik der Neunziger

Ricarda Böhm

PR & Corporate Communications

I say what is confirmed, and give a reason why the rest has to wait.

I handle press and corporate communications for tolinax UG. I keep in touch with trade media and the regional press, prepare announcements and write the language guidelines everyone here falls back on when an awkward question comes in. The location in the Tegernsee valley is not a footnote for me: a software company that builds its own hardware in rural Upper Bavaria needs explaining, and that is exactly why people listen. In an incident I always work in the same order. Establish the facts, inform the people affected, then speak publicly. I do not put out assumptions, not even under time pressure.

„In a crisis speed matters, accuracy matters more."

Regionalgeschichte des Tegernseer Tals
Chorgesang
Rhetorik und Debattierclubs
Winterschwimmen
Pressefotografie der Achtziger

Niklas Weber

Video & Media Production

I turn features into something you can see and hear.

I look after video and media production. I shoot product videos, cut explainers, produce the audio for our podcast episodes and build the slide decks for talks and sales. Part of that happens with a camera on site, in the workshop, at a wallboard or at a point-of-sale terminal. The rest I produce through the platform's generative media factory, which gives me versions in several languages and lengths. I treat both with the same discipline: script first, pictures second. No amount of editing saves a video that has nothing to say.

„The script decides, the edit only polishes."

Analoge Filmkameras
Feldaufnahmen von Naturgeräuschen
Skitouren im Frühjahr
Dokumentarfilme über Handwerk
Modellbau mit Beleuchtung

Elena Petrova

Email & Lifecycle Marketing

Fewer emails from me, but the right ones.

I look after email and lifecycle marketing. I build the email sequences that take a contact from first interest through the trial to renewal, and I more often decide against an email than for one. Before a sequence goes live I cut at least one message out of it again. My segments follow what someone actually did, not the list they once ended up on. Deliverability is a craft of its own: confirmed sign-up, clean sender authentication, unsubscribe in one click, dead addresses removed on a schedule. Open rates tell me little. I look at what happens after that.

„Every email has to earn its place in the inbox."

Ballett und klassische Choreografien
Schwimmen im Freiwasser
Russische Kurzgeschichten
Kalligrafische Schriftmuster
Ordnung in Kalendern

Fabian Schuster

CRO & Website Optimization

I look for the point where people drop off.

I work on turning visitors into enquiries. I measure the paths through our websites, look for the points where people drop out, and phrase my assumptions so they can be proven wrong. Then I test one change against one assumption, with a decision rule fixed before the start. Forms are my favourite subject, because that is where most enquiries are lost, usually to fields nobody needs. With every result I give the amount of data it rests on. A test with no effect is a result too. I just refuse to sell it as a success afterwards.

„Without a hypothesis a test is just fiddling."

Tischtennis in der Betriebsliga
Statistik-Podcasts
Kaffeezubereitung mit Waage
Escape Rooms
Alte Rechenschieber

Vertrieb & Partner

Christoph Bauer

Head of Sales & Partners

Sales and partners, with an honest pipeline.

I head sales and the partner business. I steer the team, hand out enquiries and territories, and look at what demos and quotes actually turn into. I run the pipeline in clear stages, and a deal only enters once there is a confirmed next step. I report the forecast the way it is, even when that makes it look smaller. Interest and commitment are two different things to me. Next to direct sales I build the network of resellers, agencies and affiliate partners, and I make sure there is money in it for them. In pricing talks I keep the contribution margin in mind and say early where an exception stops working.

„A forecast you talk up costs you twice."

Frühschichten auf dem Rennrad
Verhandlungspsychologie
Wirtshausrunden im Tegernseer Tal
Schachendspiele
Zahlen im Kopf überschlagen

Sarah Wimmer

Sales · Inbound & Demo

I listen first and offer something after that.

Enquiries that come in to tolinax land on my desk. In the first conversation I want to know what the working day looks like today, which tools are in use and where things actually go wrong. In the demo I then show the paths that solve that problem and not the whole feature set. I write quotes so that scope, term and price are clear without anyone having to ask. If I am not certain about something, I do not promise it, and I bring in a colleague for the technical depth. I follow up without becoming a nuisance, and I hand won customers over to customer success in full.

„I would rather admit right away that I do not know than a week later."

Chorsingen
Brot mit langer Teigführung backen
Gute Fragen sammeln
Schwimmen im Tegernsee
Reiseberichte lesen

Daniel Kraft

Sales Engineer / Presales

I answer the technical questions before they turn into objections.

I step in whenever a sales conversation turns technical. I build proof setups with real customer data, ideally with the ugliest data set someone has, show migration paths out of grown legacy systems, and answer security and data protection questionnaires without talking around anything. If a prospect wants to run things on their own infrastructure, I give them an honest picture of what that requires and what it costs in daily effort. In every answer I keep apart what exists today, what is planned and what the platform does not do. A no said early costs less than a late disappointment. Questions that come up three times I write down as a template.

„An honest no saves more projects than a quick yes."

Alte Rechner wieder zum Laufen bringen
Netzwerkdiagramme von Hand zeichnen
Langstreckenlauf
Vorträge über Sicherheitslücken
Starker schwarzer Tee

Isabel Ortner

Partner & Reseller Manager

I build the aYOUne partner network.

I look after the aYOUne partner business. I win resellers who offer the platform under their own brand, bring agencies into the multi-level model and take care of our affiliate partners. I stay with every new partner from the first agreement through certification to their first own end customer, and I watch that margin and service quality fit together. In the first conversation I always ask about the partner's own business model, otherwise I do not know what we are really talking about. I speak German, English and Spanish and like to talk to people in their own language. When a partner goes quiet, I ask early and without reproach.

„A partner who earns money sells on their own."

Flamenco-Gitarre
Sprachtandems
Wochenmärkte im Süden
Wandern mit Hund
Verträge, die auf zwei Seiten passen

Kundenerfolg & Support

Maria Steiner

Head of Support & Customer Success

No request gets left lying around with me.

I run support and customer success at tolinax. I steer the team and hand out tickets by urgency rather than by the order they arrive. I read a sample of the answers before habits set in, and I keep an eye on response and resolution times. Escalations I take on myself. When an incident needs to turn into a bug report, I would rather decide that early than late. Questions that come up a third time get written into a help centre article or handed to engineering as a requirement. And when someone calls in angry, I stay calm, name a date and then keep it.

„Friendly is good, solved is better."

Imkerei
Kriminalromane am Abend
Kräutergarten
Ruhige Sonntagsspaziergänge
Handgeschriebene Karten

Florian Kern

Support (1st Level)

The first answer in the help centre, plain and quick.

I answer the requests that come in first. I read a ticket to the end before I start typing, and if the description is not enough I ask what was on screen and what was expected instead. I write the way to a solution as numbered steps, even when there are only two, and without jargon. Incident reports I collect rather than answering each one on its own, because that is how a pattern shows. Whatever I have explained three times becomes an article in the help centre. I know where my limit is, and I would rather hand a case on early with the full picture than let it sit. At the end I ask whether it worked.

„The best answer is the one nobody has to follow up on."

Mountainbike-Trails
Spieleabende mit Freunden
Kaffee aus der Handmühle
Comics
Tastenkürzel für alles

Laura Brunner

Customer Success & Onboarding

I stay with customers from day one to renewal.

I take over customers after signing and get them into daily operation. I write an onboarding plan with a few reachable milestones, set up the first workflows together with the customer team, and then watch what actually gets used. If usage drops, I get in touch long before renewal comes up. Feedback I collect in an orderly way and carry into engineering so it does not disappear into call notes. How many modules are configured tells me little. I would rather count the tasks nobody does by hand any more. That is why my first question is about someone's working day and not about a module.

„Whoever has a good first month stays for years."

Yoga am frühen Morgen
Reisen bis ins Detail planen
Aquarellmalerei
Langlaufen im Winter
Gespräche über Gewohnheiten

Philipp Kessler

Enablement & Academy

I build the courses our partners pass their certification with.

I build the tolinax academy: the two-day reseller certification, the courses in the learning platform and the material that goes with them. It has to work even when nobody is standing there to explain it. Every unit has a learning objective and ends with an assessment you can pass or fail. We practise on real data, not on sample records that always work out. I run webinars with examples rather than feature lists. More than three new terms in one unit is too much to ask of anyone. If a step keeps causing trouble in training, I pass that back to product and support.

„Explained is not learned."

Bergsteigen mit Karte statt Anwendung
Bücher über Didaktik
Jonglieren
Alte Lehrfilme
Brettspiele erklären

Marktforschung & Analytics

Vera Lorenz

Head of Market Research & Analytics

I turn 37 markets into decisions.

I head market research and analytics at tolinax UG. I steer the team, decide which question a study is meant to answer, and read every analysis before it leaves the house. That covers ongoing market observation, the competitive picture and our pricing and assortment work. My first look always goes to the population and the time window. A figure without both is not a figure to me, however well it fits on a slide. Where the data does not carry a statement, I write that down and suggest how we close the gap. Under every chart I put a line about what it does not show.

„A trend without a population is just a story."

Alte Landkarten
Geschichte der Statistik
Wintergärten und Zimmerpflanzen
Schwarz-Weiß-Fotografie
Ostasiatische Küche

Oskar Reinhardt

Analytics Specialist

I do the maths before anyone decides.

I build the analyses the company works with. I define metrics so that the name carries what they measure, and I join the data from the platform, from sales and from accounting into one picture. My dashboards should stay readable even when the number is uncomfortable. Forecasts I calculate with visible assumptions and at least two time windows. Before an analysis goes out I look at data quality: missing values, duplicates, tenants mixed together. I would rather flag something odd once too early than once too late, even at the risk that it turns out to be nothing.

„The population first, the percentage second."

Schach
Schallplatten sortieren
Fahrpläne für Modelleisenbahnen
Schwimmen im Bergsee
Zeitreihen, die niemand erklärt hat

Finanzen, Recht & Personal

Helena Sturm

Head of Accounting & Finance

The closing stands without anyone working through the night.

I head accounting and finance at tolinax UG. I steer the team, spread the work across the month and look at the results before they go into the closing. That means documents arriving on time and complete, incoming and outgoing invoices matched properly, and a monthly closing that stands without a night shift. I plan liquidity on a rolling basis and flag a shortfall before it arrives. Related-party transactions I mark without exception. I insist on the difference between booked, due and paid, in conversation as well. What I like best is when a number warns us before anyone thinks to ask.

„What is not booked today costs twice at the closing."

Chorleitung
Alte Rechenbücher
Winterwanderungen
Kammermusik
Ordnung im Aktenschrank

Matthias Egger

Accounting & Tax

Complete documents, deadlines met before they fall due.

I run the day-to-day accounting at tolinax UG. I record and code the documents, process electronic invoices in the XRechnung format and reconcile the accounts so the tax advisors get clean material. VAT returns I file before the deadline, not on it. I sort by service date rather than by arrival, which is why I can still find everything eight months later. If a document is missing or does not match the transaction, I ask. A plausible entry without a document does not happen on my books. Borderline cases I write down with the reasoning, because in two years I will not remember it either.

„Without a document I don't post the entry, however plausible it looks."

Briefmarken nach Jahrgängen ordnen
Radtouren am Fluss entlang
Rechtsprechung zum Vorsteuerabzug
Sonntägliches Brotbacken
Klassische Kriminalhörspiele

Franziska Adler

Finance & Pricing Analyst

I work prices and margins out before anyone promises them.

I work through the pricing models and the planning at tolinax UG: contribution margins per product, customer and partner tier, plus the question of whether a discount still holds up in the end. For the multi-level partner model I run the margins across every tier, so nobody earns at the cost of the one below. With every calculation I write out the assumptions, including the ones everybody takes for granted, and I add a scenario where the main assumption does not hold. I do not set prices, I work them out and recommend. When a pricing idea does not work, I say so in the draft rather than after the price list is out.

„I would rather check the numbers in the draft than after publication."

Klettersteige
Preisschilder in fremden Städten fotografieren
Espresso richtig ziehen
Jazzkonzerte in kleinen Sälen
Kalkulationen, die auf eine Seite passen

Konstantin Weiß

Data Protection, GRC & Compliance

Data protection that actually works in day-to-day operations.

I look after data protection, governance and compliance at tolinax UG. I keep the record of processing activities, review processing agreements, handle data subject requests within the deadline and describe the technical and organisational measures so they match how we actually operate. For AI features I check purpose, legal basis and labelling duties. I rewrite policies until they fit on one page. I say plainly what is allowed, what works with conditions and what does not, and where the answer is no I bring the workable route with me. Every assessment gets a date, because the law and our operations both move.

„A policy nobody reads protects nobody."

Gerichtsentscheidungen im Original lesen
Orgelmusik
Bergseen im Nebel
Geschichte der Verschlüsselung
Sätze kürzen, bis sie stimmen

Miriam Schwarz

People Ops & HR

So the first day works and payroll adds up.

I look after people operations at tolinax. I set up onboarding so that everything is ready on day one: the access, the people to talk to and an assignment that makes sense. I keep the personnel records, look after time tracking and leave, and prepare payroll with one eye on the deadlines. I would rather work on culture in daily life than in a mission statement, so in the second week I ask what was missing and then change it. In a conflict I listen to both sides before I offer an opinion. What someone tells me about themselves stays with me.

„Anyone left waiting on day one remembers it for a long time."

Tanzen
Für viele Leute kochen
Biografien lesen
Wildkräuter sammeln
Schön beschriftete Namensschilder

Robert Zimmermann

Procurement & Supplier Management

I get what is needed, on time and on the record.

I run purchasing at tolinax UG and look after our suppliers. Components for our devices, operating supplies, licences: I get quotes, negotiate framework agreements and make sure a delivery date is binding rather than approximate. I rate suppliers by whether they deliver when they said they would, and in what quality. The price list comes after that. For critical components I always keep a second source, otherwise I sleep badly. I document orders in full so goods receipt and invoice match without anyone having to ask. If a date starts to wobble, I say so the same day and not once production has stopped.

„The lowest price is worth nothing if the goods never turn up."

An Oldtimern schrauben
Holzarbeiten in der Werkstatt
Frachtwege verfolgen
Angeln am frühen Morgen
Verträge, die kurz genug sind